27.10.25

UP goes Wiesn

Rain? Grey skies? Didn’t matter. The atmosphere at this year’s UP Wiesn was amazing! Our new landN umbrellas even got their first big moment right away. At the Käfer tent, we were once again reminded how well tradition and team spirit go together: raising a glass, laughing, and celebrating together.

And why the blog post only now? Because good stories can take their time. A few weeks later, the memories feel just like the last sip from a Maß – unexpectedly good, and leaving you with a smile.